1.1. In order to provide you service, we may use your personal data, such as, inter alia, information about your use of the Software Application, and information about your mobile device or computer (“Personal Information”). The Personal Information may be collected and used to:
1.1.1. provide services to you and improve the Software Application and/or the services;
1.1.2. ensure proper performance of the Site or the Software Application;
1.1.3. analyze and manage our businesses;
1.1.4. improve our customer service;
1.1.5. contact you or provide you with relevant data with regard to the Software Application or the services.
1.2. Each time you use the Software Application, we may automatically collect certain types of information. Some examples of automatic information we may collect are as follows:
1.2.1. we may record your internet service provider’s address, your internet protocol or IP address and the type of handheld or mobile device.
1.2.2. we may collect a record of your activity or your “clickstream” while visiting the Site.
1.2.3. we may use “cookies” of different types to recognize your computer or mobile device. A cookie is a small text file that a website, online application, or e-mail may save to your internet browser and/or your computer’s hard drive for use in subsequent visits to sites.
1.2.4. we may collect any information you enter, share or that can be obtained from your use of the Site.
1.3. We may share your personal information with third parties, except for sensitive information such as credit card information and I.D numbers, including with our services providers.
1.4. Some examples of things service providers may do that may involve your personal information are:
1.4.1. develop, host or maintain the Software Application or the Site on our behalf;
1.4.2. aggregate customer information and/or improve customer service. We may then share such aggregated information with prospective marketing partners and advertisers.